This project prompted us to create an ad campaign for a company/product of your choice utilizing photomontage as the main source of image making. I chose to create an ad campaign for Doc Martens. The goal of this campaign was to show that the customer is youthful and looking to take the next step in their life, and that next step will be bold. The images of the main model are original images I shot and the photomontages were physical paper collages I scanned and digitally collaged together.
